The uniqueness of the artworks makes them hard to come by, especially if you’re a collector thousands of miles from the gallery, or in times of Corona, when visiting galleries is off-limits.
The virtual tour enhances the gallery experience by providing context in the form of insightful video, images, and audio alongside the objects. Gallery team members can invite collectors to tour sessions and actively guide them.
Collector-gallery relationships are built on trust. So even though the experience is virtual, access to the gallery team and the gallery needs to be as direct and transparent as possible. This led to a number of UI design decisions:
– The VR session resembles a video call, which is a familiar and everyday tool. Gallery team members appear as video call windows in the VR environment. These windows accompany the visitor and he/she can turn to them as in a physical conversation.
– The UI design elements are as unobtrusive as possible, leaving the stage entirely to the art, with elements appearing only in special contextual zones around objects.
During covid, it was possible to visit the gallery and escape the day to day life. Visitors experienced an comprehensive gallery visit with additional information about the art and the artists. The gallery team conducted the visits from their normal work PCs and laptops and did not need to wear VR headsets, which lowered the threshold immensely.
The uniqueness of the artworks makes them hard to come by, especially if you’re a collector thousands of miles away from the gallery, or in times of Corona, when visiting galleries is off-limits.
The virtual tour enhances the gallery experience by providing context in the form of insightful video, images, and audio alongside the objects. Gallery team members can invite collectors to tour sessions and actively guide them.
Collector-gallery relationships are built on trust. So even though the experience is virtual, access to the gallery team and the gallery needs to be as direct and transparent as possible. This led to a number of UI design decisions:
During covid, it was possible to visit the gallery and escape the day to day life. Visitors experienced an comprehensive gallery visit with additional information about the art and the artists. The gallery team conducted the visits from their normal work PCs and laptops and did not need to wear VR headsets, which lowered the threshold immensely.
